Service Offerings - Strategy - Details

Strategy

Strategic Planning – Determining business objectives by gathering complex information, then synthesizing findings to provide in-depth understanding of customers, markets, and competitive environment; creating and implementing processes and decision making frameworks to identify and evaluate new venture development, market expansion, capital structuring, product portfolio harmonization and rationalization, and operational improvement initiatives; then developing strategies and tactics to achieve goals.

•  Short & Long-Range Service Offering and Product Portfolio Planning
•  Account Planning and Sales Forecasting
•  Financial Planning & Analysis
•  Market Research, Competitive Intelligence, Benchmarking and
   Competitive Assessment
•  Opportunity & Risk Assessment
•  Scenario Planning
•  Business Case Development
•  Global, Regional and Local Marketing, Financial and Geopolitical
   Strategies Development and Implementation
•  Decision Framing and Fundamental Analysis

Service & Product Development and Management – Developing new and innovating existing products and services, overseeing production, planning and designing promotions, distribution, merchandising and customer relationship management.

•  Service Offering, Product Portfolio and Product Mix Planning &  Management
•  Service & Product Development
•  Customer Acquisition & Retention
•  Advertising & Sales Promotions Planning and Management
•  Package Design and Marketing Collateral Development
•  Distribution Channel Selection & Management
•  Retail Store and Website Merchandising

Business Model Development – Clarifying corporate, business units and departmental roles and responsibilities; in addition to determining and implementing management processes, business processes and infrastructure required to achieve goals.

•  Organization Design
•  Global, Regional and Local Operating Strategies & Tactics
   Development and Implementation