Conduit Consulting

Which direction is your business heading -- category leadership or obsolescence?

Understanding the factors influencing your existing and prospective customer’s buying decisions, your access to capital, your costs, your operating environment and your competition is crucial for positioning your business for success. Being aware of the topography and climate enables wisely choosing the elements you will need and the path you will take to reach your goal destination.

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Economic, Market and Consumer Research is conducted to collect relevant information, typically to be incorporated into goal setting, planning, forecasting, budgeting, decision-making and comparative reports.
Economic, Market and Consumer Analysis is performed to identify and deepen understanding of recent and anticipacted trends and dynamics within the competitive environment.

Owners and Managers whom mindfully conduct research and analysis then incorporate findings into business decisions and plans position themselves for greater sales, higher profit, enhanced enterprise value and more long-term success than what might otherwise be achieved. Yet, few organizations have the expertise to do this effectively and efficiently.

Are you caught in a haze of data smog?

Consider the following:

Conduit Consulting LLC receives ACQ magazine Global Awards 2012. Conduit Consulting LLC recognized as Independent Strategic Adviser of the Year.
  •  As it is so easy to collect data, do you want to scream "TMI!"?
  •  How efficiently do you collect, analyze and synthesize disparate information then leverage findings to benefit your business?
  •  How much time, effort and resources are wasted collecting and reviewing irrelevant data?
  •  Has your company’s results (e.g., unit sales, revenue, costs, profit margin) widely deviated from forecast and expectations?

Regardless of whether your organization overperforms or underperforms, substantially inaccurate forecasts can be detrimental to your business and its value. Without independent advice, companies often miss out on beneficial opportunities; overpay to acquire strategic assets; misguidedly invest in ill-conceived products, services and marketing campaigns; and, generally, waste time, effort, capital (money, intellectual, political) and other resources. We know this to be true, as we are often called upon to repair the damage. Can your organization afford the luxury of these mistakes?

What are you doing to orient your business for success?

Conduit Consulting’s Economic, Market and Consumer Research & Analysis consistently uncovers relevent quantitative and qualitative data and meaningful findings that clients repeatedly put to use. Even though our unbiased Research and Analysis sometimes results in delivering unpleasant news about initial plans’ viability, clients have benefitted from Conduit Consulting professionals’ ability to improve plans, reconceive designs and reorient workforces to achieve better results.
Our professionals’ Economic, Market and Consumer Research & Analysis efforts have repeatedly positioned companies to:

  1. Enter new markets
  2. Conceive and design commercially successful products and services
  3. Improve satisfaction of customers, employees, shareholders and other stakeholders
  4. Enhance enterprise and shareholder value
  1. Expedite raising capital
  2. Increase marketshare
  3. Reduce costs
  4. Improve profit

While Conduit Consulting offers a wide range of services that complement and enhance clients’ internal capabilities, clients frequently engage us to perform the below listed activities:

Key Research & Analysis Categories

  • Interviews
  • Focus Groups
  • Surveys
  • Economic Research
  • Industry Research
  • Competitive Analysis
  • Fundamental Analysis
  • Feasibility Analysis
  • Trend Analysis
  • Valuation

We incorporate Research & Analysis findings into activities including:

  • Corporate & Brand Positioning
  • Strategy Development
  • Strategic Planning
  • Market Opportunity Assessment
  • Customer Segmentation
  • Marketing Plan Development
  • Business Plan Development
  • Product Development
  • Service Development
  • Investor Relations
  • Corporate Communications
  • Pricing
  • Forecasting
  • Capital Budgeting
  • Feasibility Studies
  • Grant Request Applications
  • Request for Proposal (RFP) Responses
  • Corporate Portfolio Management
  • Venture Investment Decision-Making
  • Acquisition Target Sourcing
  • Buyer Sourcing
  • Transaction Term Structuring
  • Valuations
  • Strategic Sourcing
  • Risk Management
  • Workforce Planning
  • Performance Assessment
  • Economic Value Assessment and Management
  • Customer Satisfaction Assessment
  • Profitability Improvement

As with most projects, all research and analysis projects are led by our Corporate Development practice leader Jillian Alexander, MBA, CM&AA and CFA Institute Regular Member. Due to Jillian's unique experience and mindfulness, she is exceptionally adept at leading and managing research and analysis initiatives, then incorporating findings to conceptualize, plan and develop products, services and entire organizations. This includes developing award-winning, successful business plans and marketing campaigns for companies ranging from early-stage start-ups to Fortune 100 corporations in a wide array of industries.
We apply proven methods and tools used on hundreds of projects, including mechanisms to prevent incorporating biases that skew results, then might reverberate to generate wildy inaccruate forecasts and significantly impact decision-making. Our approach helps clients avoid the pitfalls of dream-reality planning and reckless forecasting, ensuring they are oriented toward forward progress. Our focus is our clients’ success!
To learn more about these and related services, click on link below:

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What are you doing ensure your decisions are based on relevant data and unbiased analysis?

To contact Conduit Consulting for Economic, Market and Consumer Research and Analysis assistance, request further information about our services or receive our eNewsletter, click button and email us:

Conduit Consulting LLC  •  2530 Wilshire Blvd., Second Floor  •  Santa Monica, CA 90403 USA
Telephone: +1.310.260.9765  •  Email:
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